Jenna Jacobson is an Assistant Professor at Ryerson University’s Ted Rogers School of Management in Toronto, Canada. Her research analyzes the consumer and producer perspectives of digital technologies with a focus on social media, branding, and user behaviour. She received her PhD from the University of Toronto, Faculty of Information. She is a Chair of the International Conference on Social Media & Society.Jenna can be reached at jenna.jacobson [at] and on Twitter @jacobsonjenna