Jenna Jacobson is a PhD Candidate at the University of Toronto in the Faculty of Information.

From mining big social media data to analyzing little data, her research interests lie at the intersection of new media, identity, and community. Jenna’s research is focused on the social implications, impact, and use of new media and digital technologies in society.

Jenna works at Ryerson University’s Social Media Lab as the Project Manager on a Canada Research Chair project in Social Media Data Stewardship. She also conducts research at the Semaphore Lab at the University of Toronto.

Jenna is a Conference Chair of the International Conference on Social Media and Society, and is currently co-editing two special issues for American Behavioral Scientist, and Social Media + Society.

Jenna’s doctoral dissertation is informed by three years of participant observation, as well as interviews with people who work in social media. The research provides a lens through which we can understand labour in social media and personal branding in a shifting social media landscape. Jenna has been featured in The Globe & Mail, CBC News, The Toronto Star, and Global News.

Jenna earned her Master’s in Communication Studies from Wilfrid Laurier University and an Honours Bachelor’s degree in Media, Information, and Technoculture from the University of Western Ontario.

Contact Information:

Jenna can be reached at jenna.jacobson [at] and on Twitter @jacobsonjenna

Mailing Address:

Jenna Jacobson
University of Toronto, Faculty of Information
140 St. George Street
Toronto, Ontario
M5S 3G6