Dr. Jenna Jacobson is an Assistant Professor at Toronto Metropolitan University (Formerly Ryerson University), Ted Rogers School of Management, Retail Management. Her research analyzes the use and implications of digital technologies in society—with a focus on social media, branding, and digital retailing. From mining big data to analyzing little data, she has published on social media influencers, ethics and privacy of social media data, and the next generation of retail.

Jacobson’s research has been published in scholarly journals such as International Journal of Information Management, Journal of Retailing and Consumer Services, Social Media + Society, and International Journal of Advertising. She is a Research Fellow at Toronto Metropolitan University’s Social Media Lab, and she serves on the Advisory Board for the Social Media + Society journal.

Her research or commentary has been featured in over 70 media appearances including the Financial Times, Bloomberg, The Globe and Mail, National Post, Toronto Star, Fashion, Elle, among others. She received her Ph.D. from the University of Toronto, Faculty of Information.