Is Simon’s Canada’s next great department store? (2022). The Walrus.

Meta layoff of 11,000 workers worldwide hits Canadian staff. (2022). BNN Bloomberg.

A look at what’s driving Aritzia’s momentum amid an evolving retail landscape. (2022). Globe & Mail; Financial Times; The Toronto Star.

Back-to-school shoppers return to stores, hunt for deals amid mounting prices. (2022). CTV News; BNN Bloomberg; Financial Times.

‘Why is everyone wearing suits?’: #GentleMinions has moviegoers dressing up. (2022). The New York Times.


On the internet, everybody loves a pet – including advertisers. Ryerson Office of the Vice-President, Research & Innovation.

Scroll through TikTok to see the real stars of the workplace. Financial Times.

Inside the Peloverse. Elle Magazine.


“Just go online:” Quest for omnichannel retail model falls flat. Bloomberg.

Yes, influencer marketing is a real job. Toronto Star.

Retail Management’s experiential learning trip to Vancouver. This is TRSM.

Hype House TikTokers called out for being bad influencers. CBC Kids News.

Big-box stores have to rethink retail to survive COVID-19, experts say.

La pandémie, un défi pour les influenceurs. (The pandemic, a challenge for influencers). CBC News.

Meet the “jingle daddy”: Inside the weird world of niche Facebook culinary groups. National Post.

Fast-growing pantyhose brand Sheertex moves to old Montreal hosiery factory. The Globe & Mail.

Inside the corrosive new generational blame game. Macleans.


From KFC-scented firelogs to Taco Bell wrapping paper, why are this year’s food-related holiday promotions so bonkers? National Post.

Social media can be toxic, but some argue it isn’t as bad as we thought. Global News.

Metrolinx paying Instagram influencers to promote Ontario Line, prompting concern ads are ‘premature’. CBC News.

Reassuring consumers on the use of their data. American Marketing Association.

Ryerson professor, Jenna Jacobson. Knowledge Media Design Institute.

Double or nothing? Social media influencers’ value is open to debate. CBC News.

Jenna Jacobson, Assistant Professor at Ryerson University. Be The Next Her.


Expectations of privacy still exist for public data. Innovation: Ryerson University’s Research and Innovation Magazine.

When algorithms go bad: Online failures show humans are still needed. CBC News.

Astroturfing. UofT Magazine.

Live stream of dying man was effort to show plight of Winnipeg’s North End, says resident. CBC News.

You must remember this. Fashion Magazine.

How to detox from your smartphone. The Toronto Star.


Blue Jays beer-toss aftermath reveals dangers of crowd-sleuthing. The Toronto Star.

Giving no f–ks: Getting more out of caring less. The Toronto Star.

Snapchat for dummies. 24 Hours.

Explore U of T Scarborough through Pokémon GO. University of Toronto Scarborough.

Facebook Live a window into the good, bad and ugly of human experience. CBC News.

Blue Jays fan threatens Ted Rogers statue; gets visit from the police. Global News.

Out with the old, in with the news. Convergence Magazine.


Digital presence. Fashion Magazine.

Laurier sent into lockdown after threats made online. The Charlatan.

Campuses grapple with response to online threat after Wilfrid Laurier lockdown. The Globe & Mail.

Instagram account @TTCWomen raises privacy concerns. The Toronto Star.

The changing nature of charity: Plugging in to the digital age. Global News.

Six things Facebook’s new community rules won’t allow. The Globe & Mail.

Internet influences perception of beauty, study. Humber Et Cetera.

Social media a calmer person makes, says study. Humber Et Cetera.


Homeless charity campaigns using social media spark controversy. The Toronto Star.

We wish you a frantic Christmas. The Globe & Mail.

Employers often violate laws when supervising unpaid interns. Ming Pao.

Humanities and social science research is crucial to our understanding of the changing workplace. Federation for the Humanities and Social Sciences.

Social media not a factor for U of T Law, Medicine. The Varsity.

Ryerson University opens a social media lab. CBC News.

Have Rob Ford, Donald Sterling set a new bar for the court of public opinion? CBC News.

Students get pointers from Reader’s Digest. Western News.


Social media screening in today’s labour market. TRSM – Like Nobody’s Business (Podcast).

Digital breakups. CBC: Edmonton AM, Edmonton; The Morning Edition, Kitchener-Waterloo; The Early Edition, Vancouver; A New Day, Whitehorse; Metro Morning, Toronto; Ottawa Morning, Ottawa.

Stress and social media. CBC: Windsor Morning, Windsor; Island Morning, Charlottetown; The Morning Edition, Regina; West Coast Morning, Corner Brook; Information Morning, Moncton; Daybreak Kamloops, Kamloops; The Eyeopener, Calgary; A New Day, Whitehorse; Information Radio, Winnipeg.

Selected Public Writing