Journal Articles
Jacobson, J., Rinaldi, A. G., & Rudkowski, J. (2023). Decoding the employee influencer on social media: Applying Taylor’s six segment message strategy wheel. European Journal of Marketing, 57(1), 29–59. https://doi.org/10.1108/EJM-06-2021-0418
Jacobson, J., Lin, C., & McEwen, R. (2022). Information behaviour paradox: Understanding perceptions of risk and online behaviour. Library and Information Science Research, 44(4), 1–8. https://doi.org/10.1016/j.lisr.2022.101205
Philp, M., Jacobson, J., & Pancer, E. (2022). Machine learning content classification and social media engagement: An examination of restaurants’ use of Instagram. Journal of Business Research, 149, 736–747. https://doi.org/10.1016/j.jbusres.2022.05.078
Jacobson, J., Gunn, F., & Hernandez, T. (2022). Stepping up as an essential service: Grocery retailing and the COVID-19 pandemic. The International Review of Retail, Distribution and Consumer Research. https://doi.org/10.1080/09593969.2022.2056906
Ruco, A., Baxter N. N., Jacobson, J., Tinmouth, J., & Llovet, D. (2022). Using Facebook to promote the uptake of colorectal cancer screening. BMC Public Health, 22(323), 1–14. https://doi.org/10.1186/s12889-022-12732-w
Jacobson, J. & Harrison, B. (2022). Sustainable fashion social media influencers and content creation calibration. International Journal of Advertising, 41(1), 150–177. https://doi.org/10.1080/02650487.2021.2000125
Jacobson, J., Hodson, J., & Mittelman, R. (2022). Pup-ularity contest: The advertising practices of popular animal influencers on Instagram. Technological Forecasting and Social Change, 174. https://doi.org/10.1016/j.techfore.2021.121226
Ruco, A., Dossa, F., Tinmouth, J., Llovet, D., Jacobson, J., Kishibe, T., & Baxter, N. N. (2021). Social media and mHealth technology for cancer screening: Systematic review and meta-analysis. Journal of Medical Internet Research, 23(7), e26759. https://doi.org/10.2196/26759
Aversa, J., Jacobson, J., Hernandez, T., Cleave, E., MacDonald, M., & Dizonno, S. (2021). The social media response to the rollout of legalized cannabis retail in Ontario, Canada. Journal of Retailing and Consumer Services, 61, 1–10. https://doi.org/10.1016/j.jretconser.2021.102580
Smith, D., Jacobson, J., & Rudkowski, J. (2021). Employees as influencers: Measuring employee brand equity in a social media age. Journal of Product & Brand Management, 30(6), 834–853. https://doi.org/10.1108/JPBM-03-2020-2821
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., et al. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 51, 1–37. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Jacobson, J. (2020). You are a brand: Social media managers’ personal branding and “the future audience.” Journal of Product & Brand Management, 26(6), 715–727. http://doi.org/10.1108/JPBM-03-2019-2299
Gruzd, A., Jacobson, J., & Dubois, D. (2020). Cyber-vetting and the public life of social media data. Social Media + Society, 6(2), 1–13. https://doi.org/10.1177/2056305120915618
Jacobson, J. & Gruzd, A. (2020). Cybervetting job applicants on social media: the new normal? Ethics and Information Technology, 22(2), 175–195. https://doi.org/10.1007/s10676-020-09526-2
Dubois, E., Gruzd, A., & Jacobson, J. (2020). Journalists’ use of social media to infer public opinion: The citizens’ perspective. Social Science Computer Review, 38(1), 57–74. https://doi.org/10.1177/0894439318791527
Jacobson, J., Gruzd, A., & Hernandez-Garcia, A. (2020). Social media: Who is watching the watchers? Journal of Retailing and Consumer Services, 53, 1–12. https://doi.org/10.1016/j.jretconser.2019.03.001
Jacobson, J., Gruzd, A., Kumar, P., & Mai, P. (2019). Networked influence: An introduction. Social Media + Society, 5(3), 1–5. https://doi.org/10.1177/2056305119865473
Jacobson, J. & Shade, L. R. (2018). Stringtern: Springboarding or stringing along young interns’ careers? Journal of Education and Work, 31(3), 320–337. https://doi.org/10.1080/13639080.2018.1473559
Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Social media for social good or evil: An introduction. Social Media + Society, 4(3), 1–5. https://doi.org/10.1177/2056305118786719
Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. H. (2017). Social media and society: Introduction to the special issue. American Behavioral Scientist, 61(7), 647–652. https://doi.org/10.1177/0002764217717567
Jacobson, J., Lin, C., & McEwen, R. (2017). Aging with technology: Seniors and mobile connections. Canadian Journal of Communication, 42(2), 331–357. https://doi.org/10.22230/cjc.2017v42n2a3221
Jacobson, J. (2016). Networked spectators: Social media conversation & moderation at the Olympic opening ceremony. Online Information Review, 40(6), 746–760. https://doi.org/10.1108/OIR-02-2016-0044
Gruzd, A., Jacobson, J., Mai, P. H., & Wellman, B. (2016). Understanding communities in an age of social media: The good, the bad, and the complicated. Information, Communication, & Society, 19(9), 1187–1193. https://doi.org/10.1080/1369118X.2016.1187195
Jacobson, J. & Mascaro, C. (2016). Movember: Twitter conversations in a hairy social movement. Social Media + Society, 2(2), 1–12. https://doi.org/10.1177/2056305116637103
Shade, L. R. & Jacobson, J. (2015). Hungry for the job: The creative economy, unpaid internships, and gender. The Sociological Review, 63(S1), 188–205. https://doi.org/10.1111/1467-954X.12249
Edited Journal Issues
Jacobson, J., Gruzd, A., Kumar, P., & Mai, P. (2019). Special issue of Social Media + Society, 5(3).
Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Special issue of Social Media + Society, 4(3).
Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. (2017). Special issue of American Behavioral Scientist, 61(7), 647–793.
Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. (2016). Special issue of Information, Communication, & Society, 19(9), 1187–1320.
Book Chapters
Jacobson, J. & Gorea, I. (Accepted). Human-machine communication in retail. The SAGE Handbook of Human-Machine Communication. Sage.
Jacobson, J. & Gorea, I. (2022). Ethics of using social media data in research: Users’ views. The SAGE Handbook of Social Media Research Methods. Sage.
Gorea, I. & Jacobson, J. (2022). The ethics of using social media influencers for marketing purposes. SAGE Handbook of Digital and Social Media Marketing. Sage.
Jacobson, J. & Shade, L. R. (2019). Paying our dues: The culture of unpaid internships. Advertising, Consumer Culture, and Canadian Society: A Reader (pp. 320–337). Oxford University Press.
Shade, L. R. & Jacobson, J. (2015). Hungry for the job: The creative economy, unpaid internships, and gender. Gender and Creative Labour (pp. 188–205). Sociological Review Monographs. Wiley-Blackwell.
Reports
Dubois, E., Gruzd, A., Mai, P., & Jacobson, J. (2018). Social Media and Political Engagement in Canada. Ryerson University Social Media Lab. https://doi.org/10.5683/SP2/9MCJJH
Gruzd, A., Jacobson, J., Mai, P., & Dubois, D. (2018). Social Media Privacy in Canada. Ryerson University Social Media Lab. https://doi.org/10.5683/sp/jvot0s
Gruzd, A., Jacobson, J., Mai, P., & Dubois, D. (2018). The State of Social Media in Canada. Ryerson University Social Media Lab. https://doi.org/10.5683/SP/AL8Z6R
Conferences
For a full list of previous conferences, see my CV.
Jenna Jacobson 