what the mo?!

Mo Sistas and Mo Bros…welcome to the month of Movember.

This Movember, I am going to go where no MO has gone before…onto the faces of unsuspecting women in Toronto.

Every day I will have (at least) one powerful conversation with a random woman in Toronto about Movember and men’s health, and then photograph that woman wearing her choice of moustache. (I’ve bought a whole ‘stach of them).

She keeps the moustache in hopes that she can use it as a prop/probe to have further conversations about men’s health. It’s all about MOmentum!

Like a good Mo, the shape of the campaign will change and I welcome you to join me on the journey!

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