Mo Sistas and Mo Bros…welcome to the month of Movember.
This Movember, I am going to go where no MO has gone before…onto the faces of unsuspecting women in Toronto.
Every day I will have (at least) one powerful conversation with a random woman in Toronto about Movember and men’s health, and then photograph that woman wearing her choice of moustache. (I’ve bought a whole ‘stach of them).
She keeps the moustache in hopes that she can use it as a prop/probe to have further conversations about men’s health. It’s all about MOmentum!
Like a good Mo, the shape of the campaign will change and I welcome you to join me on the journey!